Oklahoma State University PRSSA

More than 36,000 people are doing it.  Peter Shankman started it.  And anyone can join.

Help a Reporter Out is a way of getting journalists the sources they need.  With the motto, “Everyone’s an expert at something,” Shankman, CEO of The Geek Factory Inc. and self-proclaimed entrepreneur and adventurist, started the increasingly popular listserv when his reporter buddies kept asking him for sources.  Shankman decided to pass these requests on to you in up to three e-mails a day with 15-30 queries each.

Why should you help a reporter out?

To build relationships. National journalists use this resource on a daily basis. We know PR is all about building relationships, so why not start with the nation’s best.  Help a reporter out, and you might be helping yourself out for the future with that major pitch or on your next job hunt.

To share your knowledge. It’s a great PR tool, and your company or organization may be a great source.  For example, my fellow intern, Megan, and I just finished a press release on a college’s efforts to go green, and what pops up in Megan’s inbox? A HARO query looking for just that.

To land a job. Shankman often includes PR and communications job openings at the beginning of his daily e-mails.

To learn about media trends. Do you want to know what’s newsworthy now?  HARO is a great gauge.    What issues are big right now?  You guessed it.  The financial crisis and health are topping the list.

To gain some experience. HARO queries often ask for individual and personal perspectives.  Interviewing with a major media outlet is sure to teach you a thing or two, and being a source in a national publication never hurts for getting your name out there.

Are you a journalist? HARO can help you. Submit a request.

Check out the HARO Web site.  Sign-up to receive the e-mails.  Don’t forget to use HARO responsibly.

- Marie Kadavy

OSU PRSSA President